Please refer to your receipt for the user name and the license key.
For web applications:
Since the Log class is a static class a good place to set the UserName and LicenseKey is in the global.asax application start
For web services, WCF, WinForms, Console, and WPF applications:
Set the UserName and License Key when your application starts.
Log.UserName = "User Name From Receipt";
Log.LicenseKey = "LicenseKey From Receipt";